Ecommerce & Marketing Manager
Now Hiring | Adaptive Fashion Brand | Brisbane
The Brand |
Make a difference! This a pioneering adaptive fashion brand dedicated to style, inclusivity, and accessibility. They are on a clear and passionate mission to transform the adaptive clothing market and position themselves as the leading brand in this space.
With growth opportunities ahead, they are seeking an ECommerce & Marketing Manager to drive digital sales, brand positioning, customer engagement, and commercial success.
This role is both strategic and hands-on, requiring expertise in eCommerce, digital marketing, brand strategy and storytelling, and customer acquisition. Work directly with the Founder & Head of Business & Growth, ensuring that DTC revenue growth, customer retention, and brand elevation are achieved in line with business objectives.
The Role |
This role will be responsible for:
Driving online revenue growth through optimised digital marketing, eCommerce performance, and customer retention strategies.
Leading the creative direction for content, ensuring a high-quality, brand-elevating aesthetic across all digital channels.
Executing a data-driven digital marketing strategy across paid advertising, social media, email marketing, and website UX.
Building a structured NDIS marketing strategy, creating targeted campaigns to increase awareness and accessibility for eligible customers.
Implementing a scalable drop shipping strategy, placing products on select third-party retail platforms to increase visibility and sales.
Aligning marketing efforts with financial goals, ensuring strong ROAS (return on ad spend), profitability, and efficient allocation of resources.
Key Responsibilities
ECommerce Growth & Digital Sales Optimisation
Own the DTC growth strategy, ensuring conversion rate optimisation (CRO), AOV (average order value) uplift, and repeat purchase growth.
Oversee Shopify website management, improving UX/UI, product merchandising, and mobile optimisation.
Implement conversion-driving initiatives, including bundle promotions, loyalty programs, and email re-engagement campaigns.
Leverage Shopify Analytics & Google Analytics to track sales trends, conversion rates, and customer behaviour.
Optimise the NDIS customer purchasing journey, ensuring accessibility and ease of use.
Digital Marketing, Content & Customer Acquisition
Develop and execute a digital marketing strategy, covering:
Paid Ads (Meta, Google, TikTok Ads) – Monitor ROAS, optimise campaigns, and scale spend efficiently.
Email Marketing (Klaviyo) – Drive segmentation, automation, and re-engagement strategies.
SEO & Organic Traffic Growth – Improve rankings through content marketing and website optimisation.
Own brand positioning, storytelling & content strategy. Ensure a premium, consistent visual identity across digital channels.
Increase video marketing efforts, including:
Educational storytelling (adaptive fashion benefits, accessibility features).
Product demos & explainer videos.
Influencer collaborations & customer testimonials.
Leverage influencer marketing & community engagement to strengthen brand authority and drive conversions.
Brand Elevation & Creative Direction
Oversee creative direction for all content, ensuring high-quality photography, styling, and digital assets align with premium positioning.
Manage professional photoshoots, collaborating with photographers, stylists, and models to elevate brand perception.
Develop a structured content calendar, aligning marketing initiatives with product launches, key retail moments, and seasonal campaigns.
Ensure social media is both aspirational and educational, providing value to the adaptive fashion community.
Drop Shipping & Retail Partner Strategy
Identify and onboard select retail partners to feature through a drop shipping model.
Optimise product listings and digital merchandising for third-party platforms, ensuring strong brand presence.
Work closely with logistics to streamline drop shipping operations while maintaining brand consistency.
NDIS Marketing & Strategic Partnerships
Develop an NDIS-specific marketing strategy (in collaboration with the Founder), ensuring customers understand how to claim funding for adaptive fashion.
Create targeted campaigns for plan managers, service providers, and the allied health sector to increase brand awareness.
Expand partnerships with disability-focused organisations, advocacy groups, and B2B healthcare stockists.
The Skillset |
5+ years of experience in eCommerce, digital marketing, or brand marketing for a fashion, retail, or purpose-driven brand.
Strong commercial mindset – ability to align marketing with financial performance.
Proven track record in Shopify management, CRO, and eCommerce revenue growth.
Deep expertise in performance marketing, paid social ads, and email segmentation and flow management (Klaviyo).
Experience with influencer marketing, content creation, and community engagement.
Ability to drive brand elevation through strong creative execution, content planning, and storytelling.
Experience in wholesale marketing, B2B sales support, or retailer collaboration is preferred but not necessary.
The Offer |
Exciting Growth Stage – Be part of a high-impact leadership role shaping the future of adaptive fashion.
Lead & Own Marketing Strategy – Work directly with the Founder to scale the brand & drive revenue growth.
Purpose-Driven Mission – Make a real impact in an underserved market while creating a commercially successful business.
Creative & Data-Driven – Balance storytelling with analytics, ensuring a strategic approach to marketing & eCommerce growth.
To apply please send through your resume to Jo jo@thetalentmill.com.au
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.