Digital Campaign Manager
Now Hiring | Australian Sustainable Fashion | Gold Coast
The Brand |
Your dream company is here!! Think female owned and operated, sustainable ethical fashion that is locally produced and an aesthetic that is inclusive – their inspiration is simple – create diverse garments that make their customers exude confidence and feel beautiful!
They are on a mission to elevate and grow their business – and as such we are seeking a skilled Digital Campaign Manager that has an evident love for all things digital, data and analytics!
The Role |
Reporting to the Head of Marketing and eCommerce, the Digital Campaign Manager is responsible for all digital marketing channels and for driving online traffic to the website while maintaining a high ROI.
Specifically, you will:
Grow the online business, ensuring ROI and revenue growth on all digital channels.
Manage external partners and suppliers to grow digital marketing channels.
Create innovative content to manage and execute EDM and other campaigns via CRM.
Execute cost-efficient performance digital marketing strategies that drive strong user acquisition and engagement. The strategy will outline a clear roadmap for each of our acquisition channels; providing goals, tactical initiatives and budget/resourcing guidance.
Lead and implement category-focused digital marketing experiments across paid social (FB/IG).
Research new ideas and channels and stay on top of new digital trends.
Manage digital media budgets and make sure digital marketing spend is profitable.
Ongoing optimisation and scaling of digital campaigns, driven by data and results.
Brainstorm and test new creative offers, audiences and features to continuously find new approaches that result in new user acquisition and customer retention.
Source and execute aligned brand collaborations that are mutually beneficial
Create and deliver new customer acquisition campaigns that meet agreed targets
Coordination of stock, creative, media budget for acquisition campaigns
Run paid ads accounts (hands on experience required): Meta, Google, TikTok, Pinterest
Onboarding flows and user journeys, segmentation
Database growth email and sms, lead gen campaigns, competitions
In market activities to raise brand visibility
UGC for ads
The Skillset |
You are a skilled trader – who loves eComm & retail – and is excited about the meaningful mission this brand is on. You have a solid digital background, with exceptional attention to detail, a strategic approach, and your impact on customer experience is legendary.
A minimum of 2- 3 years’ Digital Marketing experience.
Demonstrated ability to work with and have a great understanding of a range of social media platforms, SEO, SEM and content marketing in order to achieve the desired results.
Ability to navigate various marketing tools including Facebook business manager, Klaviyo and Shopify Plus or similar.
Media buying experience (Meta as non-negotiable, Google experience is a bonus)
Have good written and verbal communication skills and be a team player with an outstanding drive to succeed.
Possess excellent time management and organisational skills and hold a high level of accuracy and attention to detail.
Some creative skillset around asset creation in canva would be desirable but not essential
The Offer |
Dreaming of a move to the sunny Gold Coast? We are looking at both local profiles and candidates that are open to making the move – with relocation support on offer.
There is a strong salary offering and stunning office location right in Burleigh.
Connect with Ange via ange@thetalentmill.com.au for information on this role and a confidential discussion!
The Talent Mill Recruitment division is a bespoke consultancy and talent acquisition specialist within the fashion, lifestyle and retail industries. With more than 10 years specialist expertise with luxury, lifestyle & fashion brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as a trusted support to founder-led start-ups, SME’s and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support, and offer a unique and modern recruitment proposition – one where we develop long term, meaningful connections, add value and deliver an unforgettable service.