eCommerce & Paid Performance Manager
Now Hiring | Australian Haircare Brand | Melbourne
The Brand |
This haircare and styling brand is one of the fastest growing beauty brands globally – and is based right here in Melbourne! Stocked in over 5000+ stores globally and growing, they have a presence in the USA, UK, EUROPE and MIDDLE EAST and are looking for an exceptional eCommerce & Paid Performance Manager to join their fast-growing team and support their global takeover!
The Role |
The E-Commerce & Paid Performance Manager will oversee online sales channel, paid ads, website and manage the updates to content, product launches for websites alongside overseeing all meta and google paid ads.
· Manage all regional Shopify websites ensuring all content is updated, sales promotional activity, content/website banners, and any updates required.
Develop, manage, and optimise paid media campaigns across platforms such as Google Ads, Meta Ads, TikTok, Snapchat and LinkedIn Ads .
SEO Strategy & Execution: Develop and lead comprehensive SEO strategies tailored to clients’ goals, implement these strategies, and refine them based on performance.
Technical SEO Implementation: Conduct in-depth audits, identify technical SEO opportunities, and execute on-page and off-page strategies in collaboration with internal teams or client developers.
Conduct website and landing page audits to recommend and implement CRO improvements.
Meet Ecommerce Sales KPI, ensuring the growth and drive sales conversions.
Manage the back end of website with new product launches, website banners, descriptions, and any content required for the store.
Manage strategy for their global E-commerce store across global markets.
Manage weekly EDM content and send out to mailer list to drive website sales conversions.
Drive digital promotional activity across social media and ecommerce channels. Eg; Afterpay Sale, Click Frenzy, Black Friday Sale and any other ecommerce market promotions.
Assist in developing a CRM program to drive awareness, build customer loyalty and increase on their ecommerce stores, work with Yotpo/Klaviyo.
Internal management, measurement and reporting on paid performance (Meta, Search & TikTok) in line with KPI’s
The Skillset |
Must have experience with Shopify across multiple international currencies and localised website activity.
Basic coding website development skills
Proficiency in A/B testing
Experience with CRM applications such as Klaviyo, YotPo
Experience in creating, managing, and optimising campaigns that drive exceptional results (e.g., ROAS, ROI, lead volume, etc.)
Experience with Meta, Google Ads
Experience with SEM/SEO management and strategy
Excellent communicator with ability to report and review data
Strong written, verbal, and presentation skills
Attention to detail and ability to manage deadlines in a dynamic, fast-paced work environment
A can-do attitude able to work collaboratively with a focus on continuous improvement and growth
The Offer |
Based 4 days pw in their South Melbourne office and one day WFH. There is a significant salary offering available reflective of the experience level and calibre of candidate required. Career progression absolutely guaranteed as this brand scales to unprecedented heights!
Ange is handling the recruitment for this dream offer - reach out to her via ange@thetalentmill.com.au for a confidential discussion!
The Talent Mill Recruitment division is a bespoke recruitment consultancy and talent acquisition specialist within the fashion, lifestyle, and retail industries. With more than 10 years of specialist expertise with luxury retail, Australian and contemporary designer, beauty, and lifestyle brands globally, we discover, recognize, and connect inspiring individuals to the most desirable brands as trusted support to founder-led start-ups, SME’s, and multinational corporations within the fashion and retail industry.
Recruitment – but make it ethical, not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support and offer a unique and modern recruitment proposition – one where we develop long term, meaningful relationships with all stakeholders.