Senior Marketing Manager
Senior Marketing Manager | Sustainable Fashion | Gold Coast
The Brand |
Your dream company is here!! Think female owned and operated, sustainable ethical fashion that is locally produced and an aesthetic that is inclusive – their inspiration is simple – create diverse garments that make their customers exude confidence and feel beautiful!
The Role |
They are on a mission to elevate and grow their business – and as such we are seeking a skilled Senior Marketing Manager that has an evident love for eCommerce and customer! This is a rare opportunity to work alongside the Founder and will play a key role in the strategic growth of the company.
Own the organisation’s organic and paid digital marketing plans
Innovate strategies that support organisational targets for varying platforms
Identify and manage brand-aligned collaborations and partnerships
Support the building of the Founder’s Identity, alongside the creation and management of the brand Marketing Machine
Develop and implement comprehensive digital marketing strategies to increase online visibility and drive sales
Build in an element of storytelling into our social platforms to support loyal relationships
Initiate new campaigns that open up a wider target audience, including international opportunities
Create and manage organic marketing strategies, including content marketing, SEO, and social media to build brand awareness and customer loyalty
Build process for and manage the implementation and adherence to, consistent and engaging high quality content that performs
Ensure website content is optimised for organic search rankings and traffic conversion
Lead, mentor, and manage a team to increase overall departmental and sales performance
Networks with peer to stay abreast of industry and marketing-specific trends
Brings a level of curiosity to the table that supports a whole-of-business advancement
Guides market research to understand the latest trends, customer preferences, and competitive landscape within the fashion industry
Work collaboratively with Customer Success Team to collect and analyse customer feedback that informs marketing strategies and overall customer experience
Develop and manage the marketing budget, ensuring efficient allocation of resources to various campaigns and initiatives
Monitor and control marketing expenses to stay within budget while achieving marketing goals.
Measure the return on investment (ROI) of marketing initiatives and adjust strategies accordingly
Monitor and analyse the performance of digital and organic marketing campaigns and report to Senior Directors and Advisors.
The Skillset |
You are a skilled marketer – who loves eComm & retail – and is excited about the meaningful mission this brand is on. You have a solid digital background, with exceptional attention to detail, a strategic approach, and your impact on brand experience is legendary. This role will work hand in hand with the Founder and has some serious career progression involved for the right profile.
We are looking for someone who has an entrepreneurial mindset and isn’t afraid to get their hands dirty. You are a creative innovator and as a marketer, you recognise the importance of language, visuals and storytelling, and care about the detail of every single touchpoint and interaction a customer has with a brand. You’re a well-balanced blend of creativity and storytelling, and data-driven conversion activity.
You will have full autonomy in your role, and manage a team of 4 across marketing and eComm.
Evident experience in an eCommerce led fashion business as a Senior Marketing professional
Previous experience in a leadership role, and a style of leadership that brings people along the journey
Experience using Shopify, Klayvio, and Gorgias ideally
Developed financial acumen and previous experience managing marketing budgets
The Offer |
Dreaming of a move to the sunny Gold Coast? We are looking at both local profiles and candidates that are open to making the move – with relocation support on offer.
There is a strong salary offering and stunning office location right in Burleigh.
Connect with Ange via ange@thetalentmill.com.au for information on this role and a confidential discussion.
The Talent Mill Recruitment division is a bespoke recruitment consultancy and talent acquisition specialist within the fashion, lifestyle, and retail industries. With more than 10 years of specialist expertise with luxury retail, Australian & Contemporary designer, beauty, and lifestyle brands globally we discover, recognize, and connect inspiring individuals to the most desirable brands as trusted support to founder-led start-ups, SME’s, and multinational corporations within the fashion & retail industry.
Recruitment – but make it ethical, not transactional. Quality over quantity – always. Truly consultative and delivered at pace. We hold a genuine passion and expertise for the industries we support and offer a unique and modern recruitment proposition – one where we develop long term, meaningful relationships with all stakeholders.